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Celebrating Excellence in Free From Food at the FFFA 2024

The Free From Food Awards (FFFA) 2024 was an unforgettable night filled with excitement, celebration, and, of course, delicious food and drink. Allegorical Studio was honored to be part of this prestigious event, capturing the essence and energy of the evening through our lens.

The Grand Event

This year’s FFFA brought together innovators, creators, and enthusiasts in the free from food industry. Held in a vibrant venue, the atmosphere was electric as entrants, judges, and attendees mingled and celebrated the achievements of brands dedicated to creating exceptional free from products. The event was a true testament to the passion and dedication within this growing industry.

Allegorical Studio Behind the Scenes

As the official photographers for the evening, Allegorical Studio had the unique privilege of documenting every moment. From the heartfelt acceptance speeches to the joyous reactions of winners, our team was there to ensure that every memory was captured beautifully. The vibrant displays of food, the elegantly set standing tables, and the lively interactions all came to life through our photography.

Highlights of the Night

  1. Winners Page Launch: One of the evening's highlights was the unveiling of the brand new Winners Page on the FFFA website. Attendees were encouraged to click on their brand logos to see all their entries and share their success with their audiences. This interactive feature added a modern twist to the traditional awards format, allowing for immediate recognition and celebration.

  1. Culinary Delights: The party buffet was a feast for the senses, featuring a variety of tasty free from food and drink supplied by the entrants. It was a perfect demonstration of the innovation and quality that the free from food sector has to offer. Our team enjoyed capturing the beautifully presented dishes and the delighted expressions of those tasting them.

  2. Brands in the Spotlight: The event saw participation from some of the biggest names in the industry, including Co-op, Tesco, Asda, M&S, and more. These brands showcased their latest and greatest free from products, highlighting their commitment to catering to diverse dietary needs without compromising on taste and quality.

  3. Dance and Celebration: The energy of the night was palpable as guests danced and celebrated. The dance floor was alive with movement, joy, and laughter, making for some dynamic and lively photographs. It truly was a riot of fun, camaraderie, and shared passion for the free from food industry.

Gratitude and Looking Forward

Allegorical Studio extends our deepest gratitude to the Free From Food Awards for having us as part of this remarkable event. We also want to thank all the entrants for providing such delicious fare for the party buffet, making the evening even more special. It was an absolute pleasure to capture the moments that made the FFFA 2024 a night to remember.

As we look forward to future events, we remain committed to showcasing the vibrancy and innovation within the food industry through our photography. Here's to many more celebrations of excellence and creativity!

Here are a few photographs from the event showcasing the magic of the Free From Food Awards 2024! Big Congratulations to the event organisers: Cressida Langlands, Nicki Clowes, Michelle Berriadele Johnson and everyone else involved!

As a bonus, I created a short reel from the event that can be seen below:


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